How 'bout October.
TV commercial loudness bill advances
and
"The issue revolves around program and commercial loudness and a DTV audio function called dialog normalization or “dialnorm.” This is a parameter of digital audio metadata that accompanies the transmitted sound and sets the volume in all DTV home receivers. For programs and commercials to transition smoothly, all content must be encoded with the proper dialnorm value.
Viewers continue to complain that some TV commercials are louder than others and in most cases are presented at a much higher volume than the program dialogue they precede or follow. As per the Advanced Television System Committee’s (ATSC) DTV standard adopted by the FCC and made law by reference in 1996, all digital TV transmissions in the United States must broadcast properly matched loudness and dialnorm.
Unfortunately, that requirement was never clearly explained, and viewers continue to sound off. Some have threatened to get their programming elsewhere (such as the Internet or DVD), which is a threat for stations in today’s highly competitive environment."
Broadcasters listening to loudness level set in Congress