The OFFICIAL Language in Puerto Rico (Which as been part of the United States since it was TAKEN by they US from Spain in 1898) is Spanish, there are 4 million potential Dish subs there.
Several states in the union have Spanish listed as one the official languages.
There are over 20 million native Spanish speakers in the US (States) right now (ALL LEGAL...more if you count illegals--US census bureau) and you know what? Most of us speak English well enough that you'd never know we speak Spanish as well. Not only that, but many of us were BORN here!
The question isn't why don't "they" learn English...the question is, why don't YOU learn Spanish?
It's a matter of preference what language "they" speak. If one company wishes to cash in on the customer base that prefers to read in their native tongue, more power to them. They get to cash on on the "se habla español" crowd, while the companies that think "they" should learn English, lose out on the business.
See ya
Tony <---one of "them"