Disk sales are completely different than say dumping cheap players on the market.
Honestly are you pinning all your hopes on JSP buying the el chepo $89 player from Wal-mart and then expect him to come back and pay $30 per movie?
I'll take the guy who has the disposable income to pay for the mid to high priced players, he is the one that you need to count on at this stage in the adoption of the new format.
First they were $98, and the movies at Walmart some are 14.95 same price or cheaper then some DVDs.