Leasing a Ku Transponder

[sanjap]

Guys, i know this is a little too ambitious, but i wanted to find out if anybody knows how much it might cost to lease a transponder on say any of the ku satellites that cover the US.

If many of these gospel channels are doing it...i am guessing it might not be very expensive. Please any information will help.

Thanks,

 

[Mr Tony]

a whole transponder or just part of it?

IIRC SatelliteAV says its about 15K a month for a channel on a TP like 97W

edit: ha! knew I'd find it.
http://www.satelliteguys.us/fta-shack/190992-new-satellite-tv-radio-stations-2.html#post1993982

 

[sanjap]

Ice,
Thinking of providing a bunch of channels. say about 50 channels. You want to tell me all those poor Gospel TV channels i see on 97W are paying 15k a month?

 

[Mr Tony]

SatelliteAV/Glorystar works with the providers for uplinks on AMC4 & G19 so I assume he has some knowledge of the pricing....more so than I have

 

[WTguy]

Sanjap, watch some of the Gospel channels when they are having a fund raiser, you will be surprised how much money is "pledged" to these channels. Just like the shopping channels, it is amazing how much money these channels (shopping and religous) take in.

 

[putney]

Ice,
Thinking of providing a bunch of channels. say about 50 channels. You want to tell me all those poor Gospel TV channels i see on 97W are paying 15k a month?

$15,000 ÷ 30 = $500/ day

$500 ÷ 24 = $20.83/ hour

If you can't make $21 an hour in ad revenue broadcasting to 48 states with an average of 8 minutes an hour in ad 'slots', you should not even consider doing this.

If I remember right, local popular radio charges $30 per spot (30 seconds) for overnight (12-6am) placement. Local cable were $15/spot with 500,000 estimated viewers.

Let's say for argument that you do $10 spots midnight to morning.

8 minutes/hour = 16 spots/ hour

16 x 6 hours (12-6am) = 96 spots

96 x $10 = $960

$960 x 30 (days per month)=$28,800 / month


..and that's just selling the worst 6 hours of ONE channel each day. Daytime and primetime bill more.

Of course there is licensing and other cost, but it's very doable.