I went to Costco yesterday and their cell phone desk had a DirecTv sign. So I walked over and asked why use Costco to sign up with "D". Two big reasons. You get a $180 Costco gift card and if you have problems with "D" you have a special Costco phone number to call and they will handle the problem for you.I'm not sure if or how "D" is involved with this promotion but a pretty darn good marketing ploy. I passed but many have signed up according to the rep I talked to.