Back when there weren't umpteen ways to see a heavyweight fight on TV, big sportsbars used to bring them in on C-band using 10' dishes and proprietary BMAC descramblers that were supplied just for the event. I set up one temporary reception facility for a Holyfield-Bowe fight, and that restaurant's nearest competitor - it was either Champions or Challenger's, I forget which - also advertised it heavily and sold some pricey packages that included having a limo pick the guests up at their homes, bring them to their restaurant for a pre-even dinner, and then many of them even included hotel rooms, since the fight wqas expected to end after midnight, eastern time.
Maybe a year earlier, some C-band satellites got relocated on the arc, so the promoter (Top Rank) kept sending out notices warning their sites that the satellite they were renting for this event was no longer in its original orbital position and so they needed to make sure they knew how to properly target it. They even rented the satellite for an hour on the Tuesday, Thursday and Friday before the fight so their reception sites cold make sure they had established a working downlink.
I stopped by my account on all three of those days and charged the customer $10 each time for me just flipping on the satellite receiver and confirming its operation. That really pissed off the owner, who thought everyone was out to screw him.
About a week later, when I was in his restaurant, he had a bottle of wine sent over to my table. He had recently learned that his competitor was unable to provide the fight because the programmable dishpointer in their satellite receiver had pointed the dish to the wrong satellite slot and no one there had any idea why the fight was not coming in.
A bunch of disgruntled customers got together to sue the bar and it made the largest local newspaper, but I never did find out how it all played out, as I moved out of that area shortly after that happened.