Why does anyone blame the customer for this? The dish companies created this and until they stop, people will be PO'd and they will keep getting low scores in the customer service arena. I am a sales manager at a Honda dealership. One of the first things that I teach my sales staff is the difference between a prospect and a customer and which one is more valuable. The dish and cable companies haven't yet learned it. If John Doe has purchased four cars from me in the last twelve years and he stops in to get his oil changed, you can bet that he can borrow a car off of my lot and go chase some errands while his car is serviced. If John Doe needs a Soda, John Doe gets a Soda. If John Doe needs a great deal on my only remaining Honda Pilot or he'll go somewhere else to get one, then John Doe gets the sweet deal on the only Honda Pilot that I have in stock. Will his deal be better than some prospect off the street? I certainly hope so. Some times I will bend over backwards for a prospect, but not nearly as often or as far as I will for a customer.
I knew there was a reason I drive a Toyota...
Business is business is business. Even when I walk into a store as a customer I see things from that perspective. And it's funny; I was in Best Buy just the other night listening to some schmuck beat the crap out of a floor rep in TVs because he brought back a television with impact damage to the glass, the store refused to honor the warranty and the best the rep could do was offer a discount on the new warranty for the new TV (as the customer demanded free replacement, discount on the TV, yadda yadda...)
It reminded me so much of the forums and retailer business in general. Stonecold is absolutely right; you give a customer $20, they'll be back within 30-365 days wanting more. The concept is stupidly simple... you buy a service, E* provides that service and you get what you pay for. You pay for AT150, you GET AT150!!! Not AT250 with platinums because the installer was 5min late to your house... If Charlie wants to save millions of dollars, all he has to do is run his business like a business. Keep the customers who pay for exactly what they want and ask for nothing more than they are entitled, dump the rest. They'll be back in six months when D* puts sticks in the probe.
I walked into Costco and bought a TV (I was in Best Buy for the Blu-ray player). I'm a member of Costco, so on top of the price they offer me as a member, I didn't expect them to discount the TV because they only had two on the floor; or a personal favorite, I didn't ask Costco or Best Buy for a discount as neither my TV nor blu-ray player came with an HDMI cable! A cable I might add Best Buy wants $29.99 for their cheapest (monoprice is nice, but I'll grab a free one Monday).
These are the kinds of whiny half-a**ed reasonings people are using to try and get more than they paid for. LOYALTY ISN'T WORTH CRAP! You have no loyalty on the job, if you're too expensive, you're fired. There is no such thing as true job security, fiscal security or even homeland security of the last decade. If you would walk into a store and try to wheel and deal yourself, think of all the excuses and reasons you'd give NOT to give that discount or freebie. Then try not to act so surprised when you get that as you try to wheel and deal E*.