I think when used properly, its pretty cool (Hugo, Bayformers 3, Prometheus as a few examples), then there is Green Hornet...
I've tried it in home with 4 different tv's, and just never could make myself like it. When a calibrated display has to go into the refresh mode for 3D, especially a plasma, the first thing I see even with the glasses on is how the black level is all shat up now. I did not buy a plasma with excellent contrast ratio, to turn around and ruin that along with making myself miserable wearing shutter glasses. So, after many attempts, 3D in my home is dead, maybe forever (unless something better comes along) because I find myself enjoying the overall image quality on a calibrated display in 2D.
All that being said, Im not a 3D hater, and Im glad folks are enjoying it, because I can see the fun in it. I'll still be watching it, but what I've chosen to do is save those few trips I actually make to the theater each year, to be used for 3D flicks. Those will have to be native, unless the reviews are good for the conversion. So far I've been in to see Avengers 3D and Prometheus this year, and there are def a few I'll see this fall.
So for me, 3D in home on blu, blah, and even more blah on Directv. Directv was cool the first couple of week's last year, but overall, as someone who cares about PQ, it's just not that impressive to me. No way in hell am I watching a 3 hour fball game in 3D. Don't even get me started on conversions.