The problem is just about all the content providers are AGAINST any type of A la Carte pricing. Only the most narrow channels such as Bloomberg and BabyTV seem to relent on A la Carte, probably because they lack the leverage of not being part of an mega media company such as Disney, NBC/Universal, et al.
Apple's recent move to try and partner with and MSO for their Apple TV product just affirms how utterly unwilling the content providers are to get on board with "Internet TV" service. Let's not forget that Dish has been trying to cobble together a low cost Internet TV service just as others, but Dish claims that the content providers fear that such a service would erode the value of those services with traditional MVPD's, where they make the MOST money today. Dish claims that they are trying to persuade content providers that the Internet TV service would be a whole different subscriber: younger, who refuse to subscribe to any MVPD because of it's high cost, and who feel very comfortable with content via the Web without big boxes and drilling for cables and 2 year commitments, but are willing to pay for content at a lower rate and ONLY for the most popular channels, as RSN's and any other sports channels, all of which are very expensive and are responsible to a fair degree of the high MVPD monthly bills, will NOT be part of such services.
No one has made headway on this. There is just too much money being made with the traditional MVPD's. The wall probably won't be breached until MVPD subs reach their limit (can't be too much further in the future) and start cord cutting as a matter of economic survival. The content providers have NEVER had any vision and were so limited in their vision, they greatly underestimated the explosive popularity of Netflix. They ought to start listening to Apple, Dish, Google, and Intel.
However, back to the Intel "coup": Hmm. Not a single major nor popular media company nor channel was announced nor cited in that article as content available via the Intel box. This conspicuous LACK of horn blowing just means that the Intel box will have its Intel App Store, as cited and, most likely, obscure services similar as seen on your Roku beyond the 3 or 4 real reasons (Netflix, Amazon, Hulu Plus, you fill in the 4th) you pay for a web subscription service. No announcement of Disney, Discover Networks, A&E/Hearst Channels, NBC/Universal channels, et al. not a single channel that people really watch. Me don't thinks one will be getting Deadliest Catch anytime soon on the Intel box.