My father had Shawdirect and received a free Bell system with his TV purchase so we hooked them both up side by side. The Shawdirect picture was undeniably better. This was a couple of years ago looking at SD pictures. The Shawdirect system did much better in heavy rain then the Bell. The Shawdirect continued to work fine while the Bell pixelated out. I find Shawdirect has better customer service but that may be subjective.