They can save it on the front end or make it on the back end. Fact is, if people's rates go up to cover increases from providers, more people will change carriers. There's no shame in protecting both entities' intrerestsTalk about drinking the Kool-Aid. Dish could care less about your "best financial interests". They're looking out for THEIR best financial interest. They want to bring in the most money and pay the least they need to. No different than any person or any other business.