I wouldn't spend that kind of money either when the DVD release is a month away. I'm sure the film industry has dictated a minimum price Directv must charge. I question the business decision to try to sell a luxury like that in this kind of economy. While a lot are saying that it's cheaper than going to the movies, have you asked yourself how many people are skipping movies altogether due to finances? It's hard for me to justify spending $100+/month on Directv, without adding another $30 for a movie.