First, you make the amateurish conclusion that a trend goes on forever. Nope. Not that long ago, 99% of people had three choices for TV.
That is correct, just 8 years ago, Cable and Satellite had 100 Million Subscribers, now at 52 Million, YTTV, Hulu Live and the rest has 13 million.
Second, this is not a trend, the numbers of those leaving Paid Live TV are increasing every year
Here-
2019-4.9 million
2020-5.1 million
2021-5.2 million left
2022-5.9 Million left
2023 estimated 7-8 million will leave ( first quarter is over 2.1 million).
Cable, which was generally poor; DISH, which (back then) was a little better but always aimed at the discount market; and DirecTV which was (and remains) the best for those who simply want it all.
That is your opinion, I think DirecTV is way overpriced, especially with their dated equipment.
The came other options. Two really. One is streaming linear packages like YTTV.
A much superior service, specially at it’s price, unlimited DVR, 3 streams(with no box fees), 1080P picture and Dolby Digital+ sound.
Different mixes of channels, and, and this is important, mostly with less sports because sports are a main driver of costs in this industry.
The majority do not care about sports, if they did, DirecTV would not have loss and continues to lose so many subscribers.
The other is simply doing without linear TV at all and relying on the (unprofitable) streaming services. This is again mostly about sports and its costs, but also just general cheapness. Every cord switcher post includes the phrase "I don't miss ________ that much".
In the next two years, some Traditional Providers will become un or less profitable, Dish Network just reported theirs, net profit 1st quarter 2023 was, roughly, $200 million, a year ago, same quarter, $400 million, also reported that had nothing to do with the hack.
OK, now everyone has chosen. MOST people are going with a form of linear TV and supplementing with some streamers.
Most people have not chosen, hence why Traditional Providers sub numbers keep going down and most streaming services keep going up.
A significant number of people are living on streaming only. A significant number of people are happy with linear TV only. The point you miss is, everyone has picked what works for them. The idea that linear TV, or even DBS or cable, will dwindle down to zero is just wrong.
Never said it will dwindle down to zero, but it could dwindle down enough to be unprofitable.
The smart companies in this are Sony and Fox. They are not jeopardizing their entire corporations in what may, very well be, a vain attempt to make money at something that simply is not a thing that makes money.
Fox lost $50 million in the first quarter 2023 due to the loss of per sub fees and less from Advertising, at first they tried to say it was due to the settlement, but since that was not until April, said that will be reported in the 2nd quarter.
Do not have Sony’s numbers yet.
But the point is not that. The point is that this is a diverse and huge country. What works for YOU is different from what other people might want. YOU are not the early adopter and the rest of us rubes and hicks will figure it out someday. Everyone has picked. And, as you say, this is the "cord cutter" forum (which is woefully misnamed, BTW). The other posters here discuss content, good shows, bad shows, tech help, discounts, what service is the one with the good shows next month. You post, over and over, that streaming only is the only choice for everyone.
Never have I said what I pick is better then others or the only choice, I follow the numbers, not just what I like, the numbers show the train had left the station, it is almost at the halfway mark on it’s route and picking up speed, quite quickly.