Hotel giant Starwood makes DirecTV its preferred provider
Oct 21 2015, 11:11 ET | By: Jason Aycock, SA News Editor
Starwood Hotels & Resorts has named DirecTV (NYSE:T) its preferred video/audio provider in the U.S., upgrading its rooms with new HD channels and access to the carrier's NFL Sunday Ticket programming.
The deal's another hotel score for DirecTV -- now part of AT&T -- following a deal last year to provide TV to Hilton Hotels.
The company's Sheraton hotels will upgrade HDTVs starting today.
Starwood has 1,200 properties in about 100 countries, including the W, Westin, Sheraton, and Le Meridien brands.
http://seekingalpha.com/news/284402...kes-directv-its-preferred-provider#email_link
Oct 21 2015, 11:11 ET | By: Jason Aycock, SA News Editor
Starwood Hotels & Resorts has named DirecTV (NYSE:T) its preferred video/audio provider in the U.S., upgrading its rooms with new HD channels and access to the carrier's NFL Sunday Ticket programming.
The deal's another hotel score for DirecTV -- now part of AT&T -- following a deal last year to provide TV to Hilton Hotels.
The company's Sheraton hotels will upgrade HDTVs starting today.
Starwood has 1,200 properties in about 100 countries, including the W, Westin, Sheraton, and Le Meridien brands.
http://seekingalpha.com/news/284402...kes-directv-its-preferred-provider#email_link