Once a person told me that having a marketing department was like having a license to lie.
The person who told me that...
Charlie Ergen.
No lie.
That's hilarious.
Once a person told me that having a marketing department was like having a license to lie.
The person who told me that...
Charlie Ergen.
No lie.
That Ergen quote about having a license to lie is appalling.![]()
What will happen, as they have shown in the past, is they will come up with a very creative commercial comparing their MRV to Dish and demonstrate what their MRV is better than Dish's. This is where DirecTV is much better than Dish, advertising.Question can direct. Tv sue dish for false and misleading statement or would the ad just past muster?
The problem is, this will hurt Dish, not help them. My father in law already called me on about this believing he could record 6 shows on any 6 channels at any one time. Let's face it most people are not as informed as us Satguys members. There will be a lot of disappointed Hooper subs when they find out that they cannot actually their own 6 shows at one time on their one 6 channels during their own time.I thought it said it can record up to 6 primetime shows which is absolutely true and not as misleading. It's a commercial, they're suppose to be a little misleading. Commercials are suppose to spark the interest of people and get them talking. Why would a customer come in to ask me about the Hopper system if they already knew everything from the commercial.
I think the commercials are pretty good. Especially the Hoppa ones. I've heard plenty of people talking about it already.
My dad said the same thing.My father in law already called me on about this believing he could record 6 shows on any 6 channels at any one time.
The problem is, this will hurt Dish, not help them. My father in law already called me on about this believing he could record 6 shows on any 6 channels at any one time. Let's face it most people are not as informed as us Satguys members. There will be a lot of disappointed Hooper subs when they find out that they cannot actually their own 6 shows at one time on their one 6 channels during their own time.
The problem is, this will hurt Dish, not help them. My father in law already called me on about this believing he could record 6 shows on any 6 channels at any one time. Let's face it most people are not as informed as us Satguys members. There will be a lot of disappointed Hooper subs when they find out that they cannot actually their own 6 shows at one time on their one 6 channels during their own time.
I've watched a few of the Hopper commercials, don't remember them ever saying '6 tuners'. They do say up to 6 recordings at once, which is true.
What will happen, as they have shown in the past, is they will come up with a very creative commercial comparing their MRV to Dish and demonstrate what their MRV is better than Dish's. This is where DirecTV is much better than Dish, advertising.
Dish would have been smart to come right out of the gate with a commercial showing how their MRV system is better than all of the others and sell the point of Prime Time Anytime, something no other provider has.
Its only true if you include the 4 Major Networks )ABC, CBS, NBC, Fox) that it automatically records in prime time. Otherwise its only two channels.
Really? Lets be realistic here. To me Ergen is telling the truth and it sounds like the truth hurts a little.
One quote I'll never forget is "Stopping advertising to save money is like stopping a clock to save time."
Told to you by a marketing director, no doubt.![]()
I don't know where you get that about DEC. In the 70's and 80's they marketed the he** out of industry and government, here and overseas. They were at every trade show with a cast of dozens. Their business model was to sell big ticket items, and you don't do that advertising on TV. Their sales reps wore very nice suits and talked to IT department heads and VP's. For the most part, they were selling a "solution", not a product....
Are you old enough to remember Digital Equipment Corporation? They hardly ever marketed anything anywhere! Their VAX line of computers sold themselves by word of mouth.
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