Hollywood's Hottest Celebrities and NFL Greats Kick-Off Super Bowl Weekend at DIRECTV's Fourth Annual Celebrity Beach Bowl
Celebrities and Athletes Scheduled to Appear Include Jennifer Lopez, Taylor Lautner, Marisa Miller, Kellan Lutz, Eli Manning, Mark Sanchez and Warren Moon; The All American Rejects to Perform After the Game
Game and Performance Will Air Live on DIRECTV's The 101 Network(R) on Super Bowl Saturday and on WGN America on February 7
Celebrities and Athletes Scheduled to Appear Include Jennifer Lopez, Taylor Lautner, Marisa Miller, Kellan Lutz, Eli Manning, Mark Sanchez and Warren Moon; The All American Rejects to Perform After the Game
Game and Performance Will Air Live on DIRECTV's The 101 Network(R) on Super Bowl Saturday and on WGN America on February 7
Source: DIRECTV Press ReleaseEL SEGUNDO, Calif., Feb 03, 2010 (BUSINESS WIRE) -- Hollywood celebrities, along with current and former NFL stars, will storm Miami on Saturday, Feb. 6 for DIRECTV's Fourth Annual Celebrity Beach Bowl, presented by SPIKE HD. This nationally televised flag football game has become the must-attend special event of Super Bowl weekend. The action will take place on Miami's famed South Beach where an 8,000 seat stadium, complete with a regulation size sand-filled football field and concert stage, will be constructed especially for the event.
A veritable who's who of the entertainment world, along with current and former NFL athletes, will face off in a no-holds-barred matchup in front of thousands of passionate fans. Immediately after the game and trophy presentation, the crowd will fill the beach for a concert featuring The All American Rejects, presented by Palladia HD.
Celebrities scheduled to prove their prowess on the field include Jennifer Lopez (Grammy(R) Award-winning performer and actress), Taylor Lautner (The Twilight Saga: New Moon, Valentine's Day), Chace Crawford (Gossip Girl), Marisa Miller (Victoria's Secret, Harley Davidson and Sports Illustrated model), Ed Westwick (Gossip Girl), Kellan Lutz (Twilight), Olivia Munn (Iron Man 2), Jessica Szohr (Gossip Girl), singer/songwriter Brian McKnight, comedians Marlon, Shawn and Keenan Wayans, Aaron Paul (Breaking Bad, Big Love), Michael Clark Duncan (The Green Mile), C.S. Lee and David Zayas (Dexter on Showtime), Dominic Fumusa (Nurse Jackie on Showtime), Niecy Nash (Clean House)and many more.
Also scheduled to take part in the action is Super Bowl-winning New York Giants quarterback Eli Manning who will make a repeat appearance as coach of Team Palladia HD, and Mark Sanchez of the New York Jets, who will coach Team Spike HD. Hall of Famer Warren Moon and former NFL MVP Rich Gannon will captain their respective teams as quarterbacks. Other NFL greats scheduled to play in the game include Merrill Hoge, Daryl Johnston, Desmond Jones, La'Roi Glover, Eddie George and Mark Schlereth.
"It's great to be back in Miami again, because this is where it all began," said Jon Gieselman, senior vice president of advertising and public relations for DIRECTV. "We created the DIRECTV Celebrity Beach Bowl four years ago on a small patch of South Beach as a way to celebrate our dominance in the sport and give something back to the fans and our customers. It's been amazing to see how both DIRECTV and this event have grown considerably in size and popularity since then, and this year promises to be bigger and better than ever."
The event will be televised live on DIRECTV's The 101 Network(R) starting at 1:30 p.m. EST, beginning with a pre-game show hosted by Dan Patrick and featuring an interview with Herschel Walker, the retired NFL great, who recently made his victorious MMA (Mixed Martial Arts) debut. At 2:30 p.m. EST the game will begin when celebrities and athletes take the field. The DIRECTV Celebrity Beach Bowl will be played over two, 20-minute halves and the action will be called by Patrick, entertainment reporter Nancy O'Dell and sideline correspondent Andrew Siciliano (host of DIRECTV's NFL SUNDAY TICKET(TM) Red Zone Channel). The DIRECTV Blimp will be flying overhead to add to the excitement.
SPIKE HD is the lead sponsor of the Fourth Annual DIRECTV Celebrity Beach Bowl, which is free and open to the public. The pre-game show will be presented by SHOWTIME(R) and the post-game concert is sponsored by Palladia HD. Official beverage sponsor Gatorade(R) will provide refreshments for players and official apparel sponsor Under Armour(R) will outfit players, coaches and team captains. Participating sponsors Playboy and ESPN will also be on hand for all the fun.
About DIRECTV.
DIRECTV (NASDAQTV) is the world's most popular television service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 24.5 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.4 million customers the capacity for more than 200 HD channels in Dolby 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R) DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 6.1 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About DIRECTV's The 101(R) Network
The 101 Network, DIRECTV's exclusive entertainment channel, is a unique television experience that is only available to DIRECTV subscribers. In 2008, the network changed the television landscape by partnering with NBC to keep the Emmy(R) Award-winning series Friday Night Lights on the air and has since become the premiere destination for diverse, quality and critically acclaimed programming. Through its partnerships with leading television and film studios, networks and top cable channels, The 101 Network offers viewers the finest in drama and comedy, with daring, innovative series, exclusive "sneak peek" programming and premium cable series un-cut in their original form. The 101 Network showcases concert specials from superstar artists and celebrated music festivals such as SXSW Live and Farm Aid, sporting events such as UFC Fighter exposés and the annual DIRECTV Celebrity Beach Bowl; as well as feature films and TV movie specials.
