I know you can't honestly believe what you typed here, too many intangibles as a result of this exclusivity, it's a really stupid argument throwing the entire $150m in a comparison to a single pomotion from the BD group which lasted how long? 2 weeks?BD Forum BOGO Promotional cost = $20 * 100,000 = ~$2,000,000
HD DVD PRG Promotional cost = $150,000,000 for Paramount exclusivity
By my calculations, Blu-ray comes out about $148 million ahead on this one
$150m for 18 months is 8.3m/month... 2.08m per week...
You generally have insightful/meaningful posts, but this one surprised me.