What it really comes down to is a few program packs costing the real money. ESPN is an example. Most channels range from free to 10 cents. If the low cost channels were bundled into a $5 group pack or $1 each, most would pick the $5 pack, especially if it had 30+ channels in it.
The low cost niche channels would be picked up by most people.
It is the large conglomerates like Disney with ESPN, the Discovery Group, Scripps, etc that want to force carriage at a high rate.
The low cost niche channels would be picked up by most people.
It is the large conglomerates like Disney with ESPN, the Discovery Group, Scripps, etc that want to force carriage at a high rate.