In the early days of C band the programmers sold direct to us. The reason they bailed was it cost allot to run the backend to answer phones and deal with the subscriptions. I used to deal With HBO, Showtime, Disney, etc. I'll never forget when Disney first went VC-2, I called to subscribe. They were so happy to have me as a subscriber that they sent me a free Disney channel mug and special edition coffee cup set. (that was 1988) Now they spit in our face and tell us we can't have there channel on C band. Man have times changed.