Sony 240HZ 3D led TV here... love it. The picture quality just floors me.
Some advice, from experience, avoid the "SMART TV" and get a Roku instead. Besides being a 200-300$ upgrade feature, it very slow and limited. Takes a good 2-4 minutes to load either Youtube/Hulu or Netflix and to play something whereas the Roku does it in seconds.
I flipped from between LEDS and Plasmas for a good month until the day I bought. I visited 6 stores, compared and the Sony was the one which stood out for me.
Cheers, K