I'm not sure I get your point. How does Dish making a 9% net profit have any relevance to who's at fault in this fight. CBS made 11% - who knows, Hearst may be making 20%. While Hearst doesn't release their financials for public scrutiny, they did have about $10 billion in revenue.
Who is at fault has everything to do with who is asking for what, e.g. Hearst is wanting what kind of increase, how do they justify that, Dish is offering what, how do they justify that, and, for me, if one party says we'll keep it on the air until we reach an agreement and make the agreement retroactive back to when the contract ended, and the other side says no, the side who forces the blackout is at fault (in my opinion.)
And everything I've read so far indicates Hearst is the one who pulled the right to broadcast even though Dish offered to make the new agreement retroactive. An article in Bloomberg business about a year ago said this is a common tactic by the locals owners because studies have shown about 70-80% of satellite (or cable) viewers blame their provider when they lose channels. Which is understandable, because 99% of subscribers aren't geeks like us who read online forums about providers. All they know is suddenly they can't watch CBS and Fox, they're paying Dish to watch TV, and their neighbors who have Directv or Comcast cable are still watching CBS and Fox. The same study showed a pretty significant number of subscribers in black outs switching providers. When it happened in my area, I knew of quite a few people who switched providers. The average person doesn't care why they can't watch and record their favorite shows, they just know they can't and they're paying a lot of money to their provider.
The owners of the locals know this. There's no significant pain to them, they're still getting their advertising dollars, if they go black. And they know Dish (or Directv or Comcast cable or whoever) have people calling and complaining and saying they don't care about what fees are going between Dish and Hearst, they just want to get the TV they are paying for. I've talked to a customer service rep during one of these, and we were just chatting about how painful it is to be a support rep during one of these. He said the LAST thing you want to tell an irate customer during one of these is "Ma'am, your contract says your programming can change at any time...' because that usually ends up in an immediate cancel my service.
At we, the viewers, are being held hostage.