I am with you, I might go with $15 and order 1 -2 per month, but $25 and up maybe 1 per month or every other month; but it is a great idea and a better use for limited HD space right now ; too me. At $8 x 5 people, I too pick theater trips based on what the movie deserves; X-men and T3, Pirates of the Caribbean = theater; Cars, The Lake House, Nacho Libre = DVD rental. I also hardly ever, if at all, do PPV and unless the kids have a gathering and there is a decent kids ADT on.
I would rather have this than 10 yo CinemaxHD movies. I would like the see StarzHd now though and iNHD (even though I know why this is an option right now), the rest is just OK at best. Heck there are far more channels out there I don't think have an HD feed yet that I would prefer over most of the HD crap offered now and I am glad DirecTV hasn't just added to be adding. Once space is plentyfull, bring it all on ASAP, but best to be selective now.