You are correct in your statement. Protection rules are, by today's situation very "outdated" although the actual physics of it never changes. What HAS changed is that there's more man made noise than ever, and our signals don't get out like they used-to, PERIOD!
There are arguments being made to modernize the 1930's protection rules, but guess who DOESN'T want to see it modernized? The owners of the BIG sticks, who don't
SERVE YOUR town, but want to be the regional high power blowtorch 24/7 just because they'e BIG. Many of them were licensed when there were not as many smaller ones serving towns, but times have changed, and they no longer need to reach (and probably don't SERVE) their fringe areas at all! Smaller local stations are better bets for local communication, emergencies, and being "in touch" with your needs than a station even 100 miles away.
We protect Indianapolis at about 300 miles away by pointing NORTH at night, and Fostoria, OH for the same reason, and we're one of the higher power 1430's at night. (330 WATTS.) Anything below 250 watts is called an "authorization" not a "license." What's the difference? Let's say your "local" is located NORTH of your town and has such low power at night (below 250) that you can't hear it in town. The station CAN, if it wants, move that AUTHORIZATION anywhere it wants...downtown being the perfect choice in such a case. (move their night broadcasting facility into town or a better location for coverage.)
In our case, we still have a LICENSE at 330 watts on 3 directional towers at night, but it's all pointed north. Makes no sense, I agree, as our Main St. Can't hear us most times, but 10 miles away to the north, NE, and NW they can. We CANNOT move our signal because it's a full license. If we downsize from the 330 and file to go non-directional, our power at night will be reduced to 64 watts on one antenna, which, even in the center of town is a hit and miss situation out just a mile or few. For the value of the station, and for service provided, we're better to remain with our current situation, hoping for future changes to allow better night coverage...You can see our horrible in-town coverage by visiting
www.radio-locator.com and looking at WION's night pattern.
There's nothing wrong with disadvantaged stations looking at alternatives, Get a translator for one. I will say that FM didn't "save" us. We didn't get our translator until we'd been at this almost 6 years! Our programming and outreach in the daylight hours of being LOCAL ...did keep the dollars coming in, the lights on, the bills paid, and the "buzz" about us all positive. FM translators help, but are unprotected licenses, and the downside is, they're audio "real estate" and becoming quite pricey. Streaming is another GREAT option, if promoted on the air, and if the station actively makes easy-to-use wifi radios available. I've seen it done. It AUGMENTS the terrestrial service and it's modern! Helps AM seem more "accessible" and "modern" to many listeners.
By the way, your local station would likely LOVE to have your support in the form of a letter voicing your desire to hear them better at night.....perhaps even sending a copy to FCC Commissioner Pai explaining you'd LOVE to hear your LOCAL at night. That's what the commission needs to hear more of! Talk to the management of the local station and see if they'd mind you writing this to them, and cc'ing the FCC! Now's the time for these kind of things to help AM have a chance of some rule changes in a positive direction. "AM Revitalization" is a hot-button topic with the FCC of late.