I have been reading threads lately about which dishes and satellites are needed for various HD channels (in preparation for an eventual upgrade to HD).
One statement I kept reading was "You won't need a dish for that satellite because you can get your HD locals OTA".
It struck me that the people who want to get HD Locals from Dish Network are the people in the bottom half of the DMA list.
When E* was uplinking SD Locals, it was for the purpose of allowing people to change from cable to DBS. So, the bigger the DMA, the more effective it was for E* to uplink the locals. None of those people wanted OTA analog locals - they suck.
BUT, when E* is adding HD Locals, the people who want them the most are the people who do not have OTA HD Locals. These are people in the smaller DMAs.
Now you may say "But people in the smaller DMAs can get their HD Locals via OTA just as easily" - but that is not true. For example, in Los Angeles, OTA is broadcast from a huge cluster of towers on the top of the biggest mountain in town (Mt. Wilson). There is line of sight to just about anyone who is in the legal DMA area.
In contrast, the small DMAs are those that are sparsely populated - because they cover a large area of rural terrain. People in those DMAs often have geographical obstacles or are distant from the OTA tower.
As a result, HD Locals from E* are available for people who are more likely to already have an OTA antenna for HD, and not available for the rural customers who have no good source of HD locals at all.
One statement I kept reading was "You won't need a dish for that satellite because you can get your HD locals OTA".
It struck me that the people who want to get HD Locals from Dish Network are the people in the bottom half of the DMA list.
When E* was uplinking SD Locals, it was for the purpose of allowing people to change from cable to DBS. So, the bigger the DMA, the more effective it was for E* to uplink the locals. None of those people wanted OTA analog locals - they suck.
BUT, when E* is adding HD Locals, the people who want them the most are the people who do not have OTA HD Locals. These are people in the smaller DMAs.
Now you may say "But people in the smaller DMAs can get their HD Locals via OTA just as easily" - but that is not true. For example, in Los Angeles, OTA is broadcast from a huge cluster of towers on the top of the biggest mountain in town (Mt. Wilson). There is line of sight to just about anyone who is in the legal DMA area.
In contrast, the small DMAs are those that are sparsely populated - because they cover a large area of rural terrain. People in those DMAs often have geographical obstacles or are distant from the OTA tower.
As a result, HD Locals from E* are available for people who are more likely to already have an OTA antenna for HD, and not available for the rural customers who have no good source of HD locals at all.