Late last year, I did the installation of two, customer-owned DirecTV HDTV recorders into a rack which required exceptional wiring, to say he least. I charged $850 for that installation If you subtract the retail price for the two destackers, the 5x4 multiswitch and two high frequency splitters, I charged maybe around $500 to $550 for the labor.
Two years ago, someone wanted a receiver on the kitchen counter of their $2 million dollar condo with no wiring showing. I charged about $600 to fish that wire. If they could have found someone to do it for less, I'm sure they would have. I didn't even make any money at that price, because it roughly reflected my standard hourly labor rate, but the job didn't include any markup on components.
A lot of residential customers have been spoiled by the DBS providers "single price" basic installations. They may not realize how labor intensive and risky fishing coaxes is. Thirty years ago, the telephone company fished all of its post-wiring and could do so because it was a regulated monopoly and just passed all unexpected costs through to all the customers.
When someone quotes a flat price to fish a wire in a wall, how much money will the customer pay him if the fish is unsuccessful? Probably nothing. So if the customer demands a firm price quoted in advance, the installer can quote him any price that he feels will make it worth incurring the risks that the job will take longer than expected or that he will occasionally wind up failing and not getting paid at all.
LonhornXP thinks he was getting screwed by DirecTV or the installer but he wasn't. The DirecTV employee who took his order was not authorized to include a fished wire in that installation and, last I knew, had been instructed to tell him the each receiver wire could include just one wall penetration.
I was not aware that DirecTV now had a rule against some classes of its installers doing extra wiring jobs on the side, but that probably is because there are certain "thankless jobs" like wall fishing where too many customers will believe they got screwed and so DirecTV doesn't want in any way to be associated with such jobs. If the installer got fired because of the complaint by the customer, he has my sympathies because he wasn't screwing anyone. LonghornXP could have either settled for the single wall penetration or cancelled the entire job as not do-able.