Ok, I thinik you are reading my posts wrong.
When I made that comment, I was stating the prices the I am seeing at Target and Walmart locally for BD movies. Like said, it has nothing to with national picture or prices, just local pricing on them. And no, not without PM'ing Bestbuy to their own website will I get a newer BD movie below $29. Only the first runs seem to be lower, but that could have changed as I stopped really looking anywhere locally to actually buy a BD movie. I have never paid over $24 for a BD movie though cause like many others I buy them online.
An example for me on the pricing locally that is just a few days old is I took up HD-A2 offer and got some movies etc with it on the PM deals. I picked up Serenity on HD-DVD for free with my player purchase at BB. The movie was still priced at $28 for HD-DVD version but it can easily be found for $19 at other stores. Also, I noticed at local BB that Fifth Element was $28 still.
It really seems like the local stores are either discounting HD-DVD's or inflating BD movie prices. I could add one more store to the list (Meijer), but they are high on all HD movies and have a poor selection, move them around the dept alot and just lump them all together on the shelves.