This is just a variation of Disney's daft "dual distribution model". The math for it, like the original, simply doesn't work.
I'm not in the NBA's demographic, and I wouldn't watch it for free if they played in the parking lot outside my building. But NBA regular season games do not get great ratings. The average across ESPN, TNT and, most importantly, ABC, is 1.5M people per game. Take out the ABC games and it drops yet more. That is niche.
The NHL? 373K per game across its networks. Two things here, the money losing ESPN+ deal also has out of town hockey. Why watch Team X @ Team Y at 7 on Tuesday on TNT when you can just as easily watch Team W @ Team Z, a better game, at 8 on Wednesday, a better day for you, on ESPN+? Selling four out of town packages, which is what the NHL has done, cuts the value of the traditional network based one. The other is that, like baseball, in the traditional hockey areas, the local teams are the deal. Out of town hockey is just NBD to most people.
Baseball playoffs? About 5M for the early rounds that TBS has. That is significant, but its two weeks. Same thing can be said for the NCAAs, its significant, but its two weeks.
The math just doesn't work.
I'm not in the NBA's demographic, and I wouldn't watch it for free if they played in the parking lot outside my building. But NBA regular season games do not get great ratings. The average across ESPN, TNT and, most importantly, ABC, is 1.5M people per game. Take out the ABC games and it drops yet more. That is niche.
The NHL? 373K per game across its networks. Two things here, the money losing ESPN+ deal also has out of town hockey. Why watch Team X @ Team Y at 7 on Tuesday on TNT when you can just as easily watch Team W @ Team Z, a better game, at 8 on Wednesday, a better day for you, on ESPN+? Selling four out of town packages, which is what the NHL has done, cuts the value of the traditional network based one. The other is that, like baseball, in the traditional hockey areas, the local teams are the deal. Out of town hockey is just NBD to most people.
Baseball playoffs? About 5M for the early rounds that TBS has. That is significant, but its two weeks. Same thing can be said for the NCAAs, its significant, but its two weeks.
The math just doesn't work.