Once before we could get internet here, I responded to a Verizon Fios ad. I called them and they said there were no plans for it in my area (this was in the time of the Verizon NJ fiberoptic promise, but that's another subject). I asked why then did you send me the ad?
Only one ad? That's nothing. They kept sending me big post cards every couple of weeks saying "FIOS is HERE!" for about 5 years before it actually was.