Harris Corporation's OSi-Traffic(TM) System Will Manage EchoStar's Commercial Insertions on DishHOME Mosaic Channel: Financial News - Yahoo! Finance
Leading Traffic Application to Manage Multiple, On-Screen Events
CINCINNATI, Nov. 15 /PRNewswire-FirstCall/ -- EchoStar Communications Corporation (Nasdaq: DISH - News) and its DISH Network® satellite TV service have chosen Harris Corporation's OSi-Traffic(TM) broadcast inventory management and accounting solution to manage EchoStar's ad sales commercial insertions and billing related to its interactive mosaic, DishHOME, Channel 100. Available on DISH Network® satellite TV service, the DishHOME Mosaic was launched in August 2005.
The DishHOME Mosaic consists of six on-screen video windows, each displaying what's playing on a variety of channels at that moment. The windows can be refreshed regularly with six new programming offerings. During transition breaks between programming changes, commercials play on all six windows. Additional advertising can be displayed on DishHOME in the upper-right corner of the screen in the form of a video banner. The bottom portion of the screen shows a scrolling ticker that can also contain promotional or advertising information.
Harris® OSi-Traffic(TM) is an industry-leading traffic platform that gives broadcasters the ability to manage multiple channels more efficiently. The application is particularly suited to DishHOME because it supports content from different sources simultaneously, such as satellite and fiber feeds.
"OSi-Traffic(TM) was chosen for its unique ability to manage the traffic related to multiple on-screen events simultaneously," said Ed Adams, vice president and general manager of North American Media, Harris Broadcast Communications. "In the case of DishHOME, the primary event is the six-window mosaic, and the secondary events are the interactive video banners and the DishHOME video background."
OSi-Traffic(TM) is part of the Harris Broadcast Communications ONE initiative to deliver interoperable workflow solutions that span the entire broadcast delivery chain. The unique Harris approach brings together highly integrated and cost-effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.
Leading Traffic Application to Manage Multiple, On-Screen Events
CINCINNATI, Nov. 15 /PRNewswire-FirstCall/ -- EchoStar Communications Corporation (Nasdaq: DISH - News) and its DISH Network® satellite TV service have chosen Harris Corporation's OSi-Traffic(TM) broadcast inventory management and accounting solution to manage EchoStar's ad sales commercial insertions and billing related to its interactive mosaic, DishHOME, Channel 100. Available on DISH Network® satellite TV service, the DishHOME Mosaic was launched in August 2005.
The DishHOME Mosaic consists of six on-screen video windows, each displaying what's playing on a variety of channels at that moment. The windows can be refreshed regularly with six new programming offerings. During transition breaks between programming changes, commercials play on all six windows. Additional advertising can be displayed on DishHOME in the upper-right corner of the screen in the form of a video banner. The bottom portion of the screen shows a scrolling ticker that can also contain promotional or advertising information.
Harris® OSi-Traffic(TM) is an industry-leading traffic platform that gives broadcasters the ability to manage multiple channels more efficiently. The application is particularly suited to DishHOME because it supports content from different sources simultaneously, such as satellite and fiber feeds.
"OSi-Traffic(TM) was chosen for its unique ability to manage the traffic related to multiple on-screen events simultaneously," said Ed Adams, vice president and general manager of North American Media, Harris Broadcast Communications. "In the case of DishHOME, the primary event is the six-window mosaic, and the secondary events are the interactive video banners and the DishHOME video background."
OSi-Traffic(TM) is part of the Harris Broadcast Communications ONE initiative to deliver interoperable workflow solutions that span the entire broadcast delivery chain. The unique Harris approach brings together highly integrated and cost-effective products that are ideal for emerging media business models and for customers upgrading media operations to digital and high-definition services.
