I'm with the guy in the article, I really don't like the word "dang" either cause if you keep the D and the A then move the N to the last spot then take the G and change it to an M, then you have the word DAMN, which is what some people say when someone farts, so as you can see by this logic, the man has a point! By using the word SUCKS in an ad, Dish is causing people to think of the word DANG which after shuffling the words around in your head you might fart which would make someone say the word DAMN. SHAME SHAME SHAME ON YOU DISH!