This 150 channel thing is going to be a real bad marketing failure if DTV10 or 11 fails to reach orbit, unfold its solar panels, uplink, downlink, stabilize in geosync orbit, etc.
I wonder how their confidence is doing given that annoying incident with Sea Launch. DirecTV 11 might want to carry pre-orbit insertion insurance?
DirecTV does have insurance against failure.The name of the insurance is D12.