What they really need to do is stop tying pre-orders to DLC and game content. Amazon and other vendors will often give discounts or give you a store credit for ordering with them. I'd rather do a pre-order with a $15 gift card than getting a bunch of skins or random DLC stuff that doesn't enhance my gaming experience. Hell the only reason I decided to preorder Arkham Knight was not so much for the DLC, but because I got it for nearly 40% off. Yes, in this day and age, it's better to "wait" to make sure a game is good, but Rocksteady has done pretty damn well in my book to earn my trust with the preorder.