Where the NCAA & EA got into trouble (and will likely lose the lawsuit for them) is using actual likenesses of the players.
Way back when, the games pretty much had generic players, but the last few years, the likenesses were identical to the players. People own their likenesses are have to be compensated for using them to make money (precedence based on the successful court case against NBC for licensing Norm & Cliff automatons without compensating the actors).
EA tried to get around this, by not including the players names, but anyone can look at the player info and tell who it is. If they had remained generic as they were several years ago, there would be no lawsuit. But EA tried to skirt the players rights, and now they & the NCAA will pay for it.
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