I think if you add in that "Heartland" package for $5 a month to the AT120, then it would be almost identical to Directv's Entertainment pack... meaning price is about the same. The one thing I do think DISH has that edge on, unless I just don't know Directv's receivers, is that I can have 2 TVs hooked up to our 722k, watch programs in 2 different rooms, without paying extra.