What "cheapens" Showtime's brand is these annoying pop-ups at the bottom of the screen since yesterday periodically telling me how to get $25 Cash Back, and giving me an 800# to call to order Sho during the movies/shows I'm watching. Obviously since I have Dish, and I'm watching Showtime this weekend, I already PAY for Showtime. They really ought to confine the advertising to between the programming, not during it.