I also saw this and am downloading a "free" 1080p movie, I have a slow DSL so it has been downloading for a day now. I was wondering at the time if this was some kind of promotion for 1080p on demand. I guess not. I have noticed that there has not been a 1080p title available for rental in the ch 501 range for awhile.
When I ordered it there was no "are you sure you want to order this" screen. I haven't ordered one since the 99 cent special, but I thought there was a screen like that first at that time, maybe not