Note I said DVDs, but if this proves to them this works, I think we can expect the same with Blu-Ray if we don't get the same treatment right out of the gate.
Fox To Remove Special Features From Rental DVDs | /Film
Essentially, Fox is going to start creating rental SKUs for video stores and the retail versions will retain all their special features like commentaries and behind the scenes stuff starting with Marley and Met and Slumdog Millionaire at the end of March. The goal is to weather the backlash this could potentially cause, and and spur DVD sales.
There is nothing to stop a video store from going to Wal-mart to get a retail copy and renting it though.
Fox To Remove Special Features From Rental DVDs | /Film
Essentially, Fox is going to start creating rental SKUs for video stores and the retail versions will retain all their special features like commentaries and behind the scenes stuff starting with Marley and Met and Slumdog Millionaire at the end of March. The goal is to weather the backlash this could potentially cause, and and spur DVD sales.
There is nothing to stop a video store from going to Wal-mart to get a retail copy and renting it though.