Another thing I can confirm is that morning E* website was infact having work done. That could have been a error on their part. Updating the website is my guess not a simple task. But I couldn't log in that morning ,and I bet many others couldn't either. You might have see an Unfinished update that your weren't supposed too., and it was very clear on the website as such. Only later did they start spewing the mantra that you are citing.
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Think about it Millions of E* customers are not going on E* website daily. Just the diehards like us. If E* wanted to Trick us they would have kept it up much longer then 1 hour, More like 1 week. If 500 people visited that website that hour ,I'd be surprised. If 100 people saw what you saw I'd be surprised.