It is hard to make generalizations regarding which sports are trending which ways. Until this year, NBA TV ratings had been trending downward for the entire post-Jordan interval. Now there are a few highly visible stars who make highlight reel plays that are marketable by the sneaker and energy drink (and cell phone?) companies. But still, a 10% increase over last year's TV ratings means what? They go from 2% to 2.2%, or from 3% to 3.3%?
I would have to agree with SamCdbs that, by some very plausible measurements, auto racing and college basketball are more popular than the NBA. While I don't have current attendance figures at my disposal, I'm pretty sure that a decade ago, auto racing and horse racing drew more fans to professional events than any other sport including football, but of course, horseracing is trending downward. There are no young "horsemen" to replace the ones that die off.
It is tough to evaluate the popularity of golf. It is a sport that will always get TV time even with relatively low ratings because it is the only sport where the people who watch it on TV play it and continue to purchase the equipment to play it all of their lives. But I can't come up with any popularity measurement that would put it in the top half dozen as a viewer sport.
I would have to agree with SamCdbs that, by some very plausible measurements, auto racing and college basketball are more popular than the NBA. While I don't have current attendance figures at my disposal, I'm pretty sure that a decade ago, auto racing and horse racing drew more fans to professional events than any other sport including football, but of course, horseracing is trending downward. There are no young "horsemen" to replace the ones that die off.
It is tough to evaluate the popularity of golf. It is a sport that will always get TV time even with relatively low ratings because it is the only sport where the people who watch it on TV play it and continue to purchase the equipment to play it all of their lives. But I can't come up with any popularity measurement that would put it in the top half dozen as a viewer sport.