Dish lowered the VOD price to .99 on a few titles for a few days last summer in an apparent experiment to gauge interest at the lower price. From the feedback in a thread here, it was pretty popular. Have you heard any feedback from your Dish contacts about the results of that promotion??I agree with you on the DISH PPV prices... but a lot of people are ordering them so they have no real reason to lower the prices.
Personally I think if they lowered the prices a lot more people would order and would make th em more revenue.