Exactly. And there are so many more ways for companies to advertise these days that it's almost foolish to blow the budget on stupid ads during the SB. This is what gives cable companies a huge advantage. They aren't so dependent on advertising. Networks are finding it harder and harder to justify paying huge rights fees when they can't count on the ad revenue being there.
Not really. If you stop and think about it, it's cheaper than mass mailings to promote your product/company/etc., and you have a captive audience that's actually looking forward to the commericals.
Exactly!! That's the appeal of advertising in the SB. Even at last year's high rates, ads were still sold out...
A lot the ads last year were just NBC promoting its own shows. Some were GE ads, and they own NBC. There will always be companies willing to buy SB ads, but I doubt many can justify the huge costs. There's dozens of better ways to advertise than in the SB, so it's not just a choice between running a SB ad or sending out junk mail. Most of the ads in the SB are created to be memorable because they are really funny or creative, and some accomplish that, but I don't think it does much to improve the bottom line. The point of an ad is to sell stuff, not just to make people laugh. At $3 million per 30 secs you better be getting more than a laugh or the joke's on you.
Cheaper definitely, but show me another way you can be guaranteed to have 100 million people watching your advertising, plus the added exposure from online viewing of the ad later for $3M.
Of course all networks promo their shows during the SB. Those spots advertising NBC shows are built in to the total advertising time and was a reason I stated earlier why the networks are willing to pay the exhorbitant rates for televising NFL games.
