I find this quite silly, as the bidders are responsible for the expensive bidding.
Yes, and now they are losing the content to streamers because the leagues want that higher price, the price Broadcast/Cable can no longer give because of the loss of per sub fees.
ESPN lost the Big Ten because it could no longer afford that increase they used to give.
Now they are going to have issues, there is no way they can afford what the NBA wants, but they cannot lose them either, what else are they going to have on, only the NHL and College Basketball after Football is over, College Basketball basically ends on ESPN right at the start of March Madness.
So in March, without the NBA, the only thing on is the NHL, which is death for the ratings.
Then we have the contract coming up for the College Football Playoffs, then MLB.
Plus the continued loss of per sub fees due to cord cutting, expected to be 7-9 million next year, 8-10 the following year.
ESPN is going to have big issues without a daddy warbucks coming in.
Sports are very popular, but sports kind of drove away subscribers.
Sports are not that popular, that is a myth, a devoted audience yes, but still a minority audience.
For example, the just concluded World Series averaged 8 Million Households, that is out of 131 Million Households in the United States.
Even the Super Bowl, only 45 Million Households, that means 86 Million Households did not watch it.
ESPN has an intrinsic value right now, but it doesn't have to in the future.
Why they need to get a deal now, with 4.7 Million cord cutters in 2021, 5.9 in 2022, about 7 Million this year, say 8-9 in 2024, 9-10 in 2025, that is 34-36 Million per sub fees lost in just 5 years.
The RSNs waited too long, Ballys cannot get out of Bankruptcy, Warner/ATT did not get any buyers, so gave them away or shut them down, Comcast tried to sell theirs (NBC Sports RSNs), no buyers either, then they said they would put them on Peacock, which will not help at all.
By the end of 2025, the rest will be gone, even NY and LA, they are affected by per sub loss also and have bigger bills/costs.
Look at HBO. That was Premium and now its own service uses some other name.
And it sucks.
I think the big trouble with ESPN is the cost and the relatively high overhead regarding programming.
As I posted above.
What can Netflix or Amazon or Warner Bros do with what Disney paid the NFL for MNF? Is one MNF game one or two 10+ episode sereies?
Advertising plays into that, do they get higher rates then for certain series on the with Ads plans, I would say yes, because again, sports gets a very devoted audience.
The other plus is, if you pay for no ads (me) , you will still get ads with live sports.
Beyond that, you posted Netflix, no way, while the service is doing great, it does not have the extra cash on hand like Google, Amazon and Apple does, each over $100 Billion.
There is a demand for ESPN, but making money with it is going to be harder and harder, especially if it does go mostly streaming. The price will be high. $500 a year?
At first no, but as time goes on as they lose more and more per sub fees…yes.
When ESPN goes streaming, they still expect to get per sub fees from about 50 Million who still sub to Live TV.
That is why they are thinking $20 ( which is still $9 more then those per sub fees), maybe $25.
Disney knows if they make it too high, no one will subscribe.
But as time goes on and if people keep leaving Traditional Providers, then you are correct, gotta raise the price.
I keep believing that Cord Cutting will slow down once it hits about 40 Million left, but then we have the cord never getting older and the cord dying, where the cord never not replacing the older customers.