The bottom line is, if a broadcaster thought it would have been profitable to bring an additional station to a tiny market like Alpena, they would have done so already. No one petitioned for an addition to the table of allotments for the post-repack auction, no one applied for a new LPTV license when the window to do so was last open, and no one attempted to 30 mile hop an existing LPTV station to the area when the rules weren't as strict as they are now, instead they did the opposite and left Alpena:
If it was worth it for an additional station, WBKB's owner wouldn't have sold what was W18BT to TBN in 2000, who a decade later offloaded it along with most of their other LPTV signals to Digital Networks/Luken who was in the process of 30 mile hopping it from Alpena to Flint before losing the license for not actually being on air, and WFQX wouldn't have surrendered their Alpena translator W31BO back in 2005. If WFQX thought it was worth it to keep that translator and flashcut it to digital, Alpena would already have both FOX and CW+ in HD OTA along with a bunch of the Scripps networks.
Alpena does not have the commercial market to support many TV stations but I wanted to clear a couple things up
1. The low power ch 31 was replaced with the ch 45 Vanderbilt high power transmitter. You can argue that this does not cover the market and I would agree. However from a commercial standpoint it made sense to move the station to Vanderbilt.
2. Regardless of WBKB carrying the big 4 networks The cable system carries both Traverse City and WBKB which extends beyond the city.
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