My local chain started with 1 or 2 ads...and people complained, and now they have none. They still run video BEFORE the showtime that has some ads in it, but once the lights go down, it's straight into previews. If I go to the movies when I'm on vacation, I'm shocked at the amount of ads they have. The concession prices/sizes are disgusting too...some don't even have prices on the menu! Apparently people in other cities just put up with this, though at least in bigger cities, they can usually take their business to another chain. So I totally agree, people need to stand up to their local theatre chain!
I'm not sure what this has to do with the topic, though. I mean, who gives an R.A. whether or not I can lock out one stupid channel I never noticed was there to begin with. Stop wasting your time whining about it and go write a complaint letter to your local theatre. Geez...