Please, run spell check; it's Baron not Barron in this context.
Now that we have that out of the way; let's correct the next misunderstanding.
VC-1 no longer belongs to Microsoft. One of the things that had to happen was that MS turned over what was once the WM9 Video codec as an open standard. It is now controlled by SMPTE as standard 421M.
Yes, MS makes encoders (and damned good ones). You know they can actually make some great products at MS; and their VC-1 encoders are an example of that. Sure MS is pushing VC-1; they built the original technology and they have some the most talented people around working on the encoders. In the end; if the result of the VC-1 encodes wasn't an exceptional product it wouldn't be used by the studios. It is and that's the real reason it's being used.
As an FYI; they haven't stood still working on the VC-1 encoder. Over the last year they've made significant improvements on several fronts. They have achieved about 20-30% more efficiency from the encoder and simultaneously lowered the amount of intervention for some of the difficult to encode sequences.
Sure MPEG-2 can look "as good" as VC-1; but it takes between 1.5 and 2x the bit rate to do so. That's space that could be used for HD extras. Take a look at the bit rates sometime on a good MPEG-2 encode. It'll be an ABR of 25Mb/sec or higher.
Now that we have that out of the way; let's correct the next misunderstanding.
VC-1 no longer belongs to Microsoft. One of the things that had to happen was that MS turned over what was once the WM9 Video codec as an open standard. It is now controlled by SMPTE as standard 421M.
Yes, MS makes encoders (and damned good ones). You know they can actually make some great products at MS; and their VC-1 encoders are an example of that. Sure MS is pushing VC-1; they built the original technology and they have some the most talented people around working on the encoders. In the end; if the result of the VC-1 encodes wasn't an exceptional product it wouldn't be used by the studios. It is and that's the real reason it's being used.
As an FYI; they haven't stood still working on the VC-1 encoder. Over the last year they've made significant improvements on several fronts. They have achieved about 20-30% more efficiency from the encoder and simultaneously lowered the amount of intervention for some of the difficult to encode sequences.
Sure MPEG-2 can look "as good" as VC-1; but it takes between 1.5 and 2x the bit rate to do so. That's space that could be used for HD extras. Take a look at the bit rates sometime on a good MPEG-2 encode. It'll be an ABR of 25Mb/sec or higher.
Hey, I have been watching M$'s game for 20 years and for many of those years I have never seen where any company that got into bed with M$ ever got out of bed with its legs attached. I believe that Gates will do anything to push VC-1 and HD-DVD to become the HD standard. That includes pushing Toshiba out of the way. Three years ago he tried to get VC-1 as the main compression technology for everything sent over the internet. He just is about there. I see M$ as big brother and while I like some of their products most are just overpriced copycats of products from other companies. Once upon a time there were great spreadsheets and wordprocessors and OS's with promise -- now there seems to be just M$. One day we will probably be paying M$ to drink water. I see Bill Gates and Microsoft as the last true 'Robber Barron' alive (the only true technology Robber Barron). And I think they act that way all the time.