Rainbow DBS - VOOM
As of June 30, 2004, Rainbow DBS had approximately 25,000 activated VOOM customers. For the second quarter of 2004, Rainbow DBS reported net revenues of $2.7 million, consisting primarily of subscription revenue, as well as sales and rental income associated with satellite receivers and related equipment. No revenues were recorded for the same period in 2003, as the service had not yet launched. The operating loss for the second quarter totaled $81.5 million compared to an operating loss of $3.6 million in the year-earlier period. The AOCF deficit for the second quarter 2004 was $71.8 million compared to $3.5 million in the year-earlier period. The operating loss and AOCF deficit were primarily attributable to subscriber acquisition costs, content development costs for the VOOM high definition channels, and general and administrative expenses.
25,000 subs isnt really what I expected.....maybe they had more in JUly...but I thought they had to be way above this.