You may not know the man, but you surely know his voice...RIP!
Don LaFontaine, the man who popularized the catch phrase "In a world where..." and lent his voice to thousands of movie trailers, has died. He was 68. LaFontaine died Monday at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, said Vanessa Gilbert, his agent.
LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.
In a rare on-screen appearance in 2006, he parodied himself on a series of national television commercials for a car insurance company where he played himself telling a customer, "In a world where both of our cars were totally under water..."
In an interview last year, LaFontaine explained the strategy behind the phrase.
"We have to very rapidly establish the world we are transporting them to," he said of his viewers. "That's very easily done by saying, `In a world where ... violence rules.' `In a world where ... men are slaves and women are the conquerors.' You very rapidly set the scene."
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Don LaFontaine, the man who popularized the catch phrase "In a world where..." and lent his voice to thousands of movie trailers, has died. He was 68. LaFontaine died Monday at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, said Vanessa Gilbert, his agent.
LaFontaine made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.
In a rare on-screen appearance in 2006, he parodied himself on a series of national television commercials for a car insurance company where he played himself telling a customer, "In a world where both of our cars were totally under water..."
In an interview last year, LaFontaine explained the strategy behind the phrase.
"We have to very rapidly establish the world we are transporting them to," he said of his viewers. "That's very easily done by saying, `In a world where ... violence rules.' `In a world where ... men are slaves and women are the conquerors.' You very rapidly set the scene."
Full Article