Disney's mismanagement will be written in textbooks in years to come. They made the exact wrong move at every juncture for nearly a decade.Yep! I haven't followed the Disney earnings calls since I dumped all my Disney stock in the $190's. I had heard some scuttle like you posted but I agree if Disney can't make Streaming work then shut it down and sell the content to other companies that can make Streaming work, like Netflix.
Lets look at its eterenally unprofitable streaming trifecta.
Disney Plus. A niche service. Families with children 4-14ish. Unlock the Disney classics vault, toss in the kind of cheaply made crapola found on the Disney Channel (and reruns from previous generations). The modern version of having all the old Disney classics on DVD or VHS for the kids to watch. A profitable niche product. But no. NETFLIX!!!! Panic. Lets spend millions and millions on original content!!!!! And the public? Less want what it has to offer than it costs to make. Now and forever.
ESPN+. A niche service. Mega-sports fans, mid-major fans, degerate gamblers. Disney has more rights, particularly in the college space, than it has room to show. Toss it up on streaming, along with stuff from other countries, goofy sports, ESPN Classic, and some old reruns of its 30 for 30 and similar political stuff. But no. NETFLIX!!!!!! Panic. Lets spend millions and millions on original content. NHL, PGA, MLB, toss in things on real ESPN. And the public? Less want what it has to offer than it costs to make. Now and forever.
Hulu. An idiotic service. For decades the basis of Big Media profits has been retransmission fees. You want what is on the networks? Pay up. But no, NETFLIX!!!!!!! Panic. Actually be stupid enough to let people have access to network shows, without paying their fair share. And the public? Less want what it has to offer than it costs to make. Now and forever.
And now these geniuses want to sell real ESPN. Even they understand that the small number of people who want it need to come up with $100/month or more to cover its costs, so they whistle past the graveyard, doing a 3 year "project mothership" idiot study, and dream up this daft "dual distribution model" where, for reasons unexplained, cable companies will be just fine with charging every single customer big money for ESPN, even teh 80 to 90% that don't want it, and their customers will be just fine with paying for it. When they can just go streaming. All so the smart people can afford ESPN on streaming. Three years. Rather thand five minutes. "Boss, it cannot be done, keep it in the bundle, and make it clear to everyone that they will N E V E R get it any other way."
Fools.
Could also go into how they run their parks, but that is politics. Also destroyed Star Wars, Marvel, etc.
Fools.