News Disney: Blu-ray Needs Lower Player Prices
The company executives say $300 players are coming soon.
By Swanni
Washington, D.C. (May 7, 2008) -- Disney's top executives yesterday said that Blu-ray high-def disc player sales will begin to rise when prices start to fall.
In an investors call yesterday following the company's first quarter report, Disney CEO Robert Iger said the penetration of Blu-ray players is still "relatively modest." (Industry reports indicate that fewer than 10 million U.S. homes now have Blu-ray players, even when you include the Play Station 3, which has a Blu-ray player inside.)
But Iger added that the company sees Blu-ray "growing nicely, particularly as the cost of the players comes down."
The lowest-priced Blu-ray player is now $399, but Iger said "you'll be seeing a lot more $300 (players) and less inventory in terms of player costs of the shelves."
ger hinted that Blu-ray disc prices, which now are $5-10 more than standard-def DVDs, could come down as more people buy players.
"The cost of the Blu-Ray DVD in the market or on the shelf to the consumer is running a few dollars higher (than standard-def DVDs) and that obviously bodes well for us, although as it penetrates the market, we’ll see whether the pricing comes down," he said.
Disney: Blu-ray Needs Lower Player Prices