Special Report: 2005 Predictions
EchoStar Will Seek a Partner
The gutsy satcaster needs help to keep pace with top
dog DIRECTV.
By Phillip Swann
Editor's Note: Phillip Swann, president of TVPredictions.com, is
making 40 predictions for new TV technology in 2005. A new
prediction will be published every weekday at TV Predictions
for the rest of 2004, except for Thanksgiving and Christmas. Click
Predictions to see a list of his 2005 forecasts to date.
Washington, D.C. (December 1) -- I predict that EchoStar, the nation's
second largest satellite TV service, will either sell the company or enter into
a major partnership in 2005. In fact, you can put this one in the bank.
EchoStar, which is run by maverick Charlie Ergen, has been an inspiring
success story over the last several years. Despite being outspent by
DIRECTV, EchoStar's Dish Network has piled up more than 10 million
subscribers. And, in its third quarter report, released last month, the
company said that profits had tripled.
So, why would EchoStar have to sell the company or partner with another
organization with deeper pockets?
Two words: Rupert Murdoch.
Murdoch, whose News Corp. now owns DIRECTV, the nation's top satcaster,
appears willing to spend an unlimited amount of money to acquire new
subscribers. DIRECTV recently announced that it will launch four new
satellites over the next three years, enabling it to offer up to 150 national
High-Definition TV channels by 2007.
Despite Ergen's pluck, EchoStar can no longer compete against a company
with Murdoch's money, not to mention his vast holdings, which include the
Fox Network and Fox Studios. EchoStar will soon be at risk of losing
subscribers to DIRECTV, rather than gaining new ones.
Consequently, I believe that Ergen will look for the best possible deal. He
may not sell the company outright, but he will at least find a well-financed
partner who shares his vision and/or would like to keep Murdoch and News
Corp. from getting even bigger. Candidates would include such companies
as Disney, Sony and Viacom -- the usual suspects when media mergers are
contemplated. Cablevision, which owns the Voom satellite service (and its
coveted orbital slots), is another interesting possibility.
The merger (partnership) will be complicated for many reasons, particularly
Ergen's reputation for being difficult in negotiations. (EchoStar's proposed
merger with News Corp. was reportedly scrapped several years ago after a
shouting match between Ergen and a top News executive.) However, I predict
that Ergen will keep his eye on the prize and make the deal.
Phillip Swann is President & Publisher of TVPredictions.com. If you
would like to contact Mr. Swann, he can be reached at 703-505-3064
or at Swann@TVPredictions.com. And come back every weekday
for a new prediction for 2005!
Click News to see more of today's developments in new TV technology.
And don't miss our next exclusive story! Sign up today for
'Swanni Sez' -- the TV Predictions e-mail newsletter!
http://www.tvpredictions.com/echostar120104.html
EchoStar Will Seek a Partner
The gutsy satcaster needs help to keep pace with top
dog DIRECTV.
By Phillip Swann
Editor's Note: Phillip Swann, president of TVPredictions.com, is
making 40 predictions for new TV technology in 2005. A new
prediction will be published every weekday at TV Predictions
for the rest of 2004, except for Thanksgiving and Christmas. Click
Predictions to see a list of his 2005 forecasts to date.
Washington, D.C. (December 1) -- I predict that EchoStar, the nation's
second largest satellite TV service, will either sell the company or enter into
a major partnership in 2005. In fact, you can put this one in the bank.
EchoStar, which is run by maverick Charlie Ergen, has been an inspiring
success story over the last several years. Despite being outspent by
DIRECTV, EchoStar's Dish Network has piled up more than 10 million
subscribers. And, in its third quarter report, released last month, the
company said that profits had tripled.
So, why would EchoStar have to sell the company or partner with another
organization with deeper pockets?
Two words: Rupert Murdoch.
Murdoch, whose News Corp. now owns DIRECTV, the nation's top satcaster,
appears willing to spend an unlimited amount of money to acquire new
subscribers. DIRECTV recently announced that it will launch four new
satellites over the next three years, enabling it to offer up to 150 national
High-Definition TV channels by 2007.
Despite Ergen's pluck, EchoStar can no longer compete against a company
with Murdoch's money, not to mention his vast holdings, which include the
Fox Network and Fox Studios. EchoStar will soon be at risk of losing
subscribers to DIRECTV, rather than gaining new ones.
Consequently, I believe that Ergen will look for the best possible deal. He
may not sell the company outright, but he will at least find a well-financed
partner who shares his vision and/or would like to keep Murdoch and News
Corp. from getting even bigger. Candidates would include such companies
as Disney, Sony and Viacom -- the usual suspects when media mergers are
contemplated. Cablevision, which owns the Voom satellite service (and its
coveted orbital slots), is another interesting possibility.
The merger (partnership) will be complicated for many reasons, particularly
Ergen's reputation for being difficult in negotiations. (EchoStar's proposed
merger with News Corp. was reportedly scrapped several years ago after a
shouting match between Ergen and a top News executive.) However, I predict
that Ergen will keep his eye on the prize and make the deal.
Phillip Swann is President & Publisher of TVPredictions.com. If you
would like to contact Mr. Swann, he can be reached at 703-505-3064
or at Swann@TVPredictions.com. And come back every weekday
for a new prediction for 2005!
Click News to see more of today's developments in new TV technology.
And don't miss our next exclusive story! Sign up today for
'Swanni Sez' -- the TV Predictions e-mail newsletter!
http://www.tvpredictions.com/echostar120104.html